Well what I am interested in, is that when a connected device to smart plug starts operating to get a push message that is on and also off.I find this feature useful as for example when you have a pump in basement and  get notified when it starts meaning that there is a flood.Wemo has this feature included in their software.

@Kevin_Z 

"There are currently not any plans to eventually add the support for the feature you requested, but we do agree that this would be great features to have."

And by "great features" you mean BASIC functionality, right?  How disappointing to learn these devices lack this very BASIC functionality.  

I turned off my aquarium pump last night for a quick water change.  I forgot to turn it on.  Yes, I know, my fault.  My fish were struggling this morning.  I thought, wow, how cool would it be if the smart strip controlling the pump had an alert since, you know, the company knows these are used for aquariums (assumption based on the fact you have an aquarium as one of your icons).  Power failure is a fish-keeper's worst nightmare.  Alerts could mean the difference between life and death.

I am going to look into other smart controllers for my aquariums.  I am supremely disappointed in the lack of the functionality and your response.   

@Jellybean 

Not sure if this would work, but could you just set up a recurring "turn on" schedule for, say, four times a day.  If it's already on, then nothing happens, but if it's off, then it turns back on?