Ok... i guess I'll return it and get amazon to send another

 Well, I got another switch and I've got the same problem.

I don't think I got TWO bad switches, so this must be something simple. What am I doing wrong???

 I have Line, Load, Neutral and Ground connected properly.

 I turn on the breaker and when I have flashing orange/green circle I should see the device's kasa... wifi network, right? 

I've got it wired up. The light is flashing orange/green, but I look on my phone and also on my laptop and an android tablet. None of them can see a wifi network like kasa... I do see a Hidden network on my computer. 

I can press the switch and turn on/dim the lights. Switch appears to be working fine, but there's just no wifi for me to connect my phone to, so I can't configure the switch on the kasa app.

What am I doing wrong???

Ok. I figured it out. 

If your HS220 device is WHITE, then you use the option to add the device as "Smart Dimmer (WiFi)".

But if your HS220 device is ALMOND (like mine) or black, then you are to use the device setup option "Smart Dimmer (BLE)".

For some reason they chose to make the setup via bluetooth for some colors...

And in this case you do NOT have the Kasa_Smart_whatever SID because it uses BLUETOOTH for configuration.